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You know, Mrs. Fields was never a business. It was a part of me. It was an extension of me… I was never 9-to-5. And I never separated, oh, well, business from personal because to me they all blended together.
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You know, my business is now basically run by the marketing department. And most of these kids running the marketing department have their MBAs from somewhere and the extent of their film knowledge goes back to The Matrix. I mean, you mention Billy Wilder and they think you’re talking about a place where you’re going into a rave or something.
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You know, the fashion business is this legendary repository of young girls on their way to getting husbands. I really wanted to work.
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You make the best products you can, and you grow as fast as you deserve to.
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You never really hear the truth from your subordinates until after 10 in the evening.
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You read a book from beginning to end. You run a business the opposite way. You start with the end, and then you do everything you must to reach it.
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You see I don’t like to be really too commercial about things but in this business you’ve just got to be commercial otherwise the films don’t make money and you don’t make films and as a long as a commodity is selling it’s silly to kill it dead.
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You see, advertising is a substitute for a salesperson, so it should be likeable. Who would buy from a salesperson who is rude, arrogant or insulting? People like to do business with people they like, therefore they respond to advertising created by people who like people.
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Young lawyers attend the courts, not because they have business there, but because they have no business.
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Young men are fitter to invent than to judge, fitter for execution than for counsel, and fitter for new projects than for settled business. Francis Bacon, Sr. quotes
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